MRI reveals that active health club members travel extensively; indexing high in frequent flier membership, owning a passport, and flying, staying in hotels and renting cars for both business and pleasure on a regular basis.  The industry's top travel and tourism brands are increasingly recognizing that this audience is worth targeting.

"Health club members are very hard to reach via traditional media – a vast majority don't read any of the top health and fitness magazines, they index very low in TV viewership and they are more than twice as likely as the average adult to have a DVR at home," said Richard Hirsch, HCPN's Chief Marketing Officer.  "HCPN offers brands the chance to reach this influential audience in a highly uncluttered media environment, where they are making themselves fitter, healthier and better looking.  For our travel and tourism clients, their messaging plays perfectly into the social and life improvement mindset of health club members when they are working out.  The results speak for themselves," he added.

A recent campaign by Hotels.com was measured by third party exit survey research.  Compared to before the campaign ran, members surveyed at the end of the campaign reported a close to 40% increase in visitation to the site and a nearly 70% increase in likely visitation in the next 3 months.

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While Nielsen research indicates that 17% of US households currently have a DVR, 41% of active health club members recently surveyed throughout the country indicated they do.

"It's not surprising that active health club members would be way ahead of the US population overall in DVR usage," said Phil Donahue, SVP of Sales for Health Club Panel Network. "This is a consistently 'early adopter' audience of all forms of technology, fashion, nutrition, travel and other key life enhancing trends," he added.

To learn more about how hard it is to reach active health club members via traditional media, click here.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.