HCPN audience data now integrated into IMS media planning software.
January 2008, Vol. 5, No. 1
HCPNews: Health Club Panel Network enters 2008 with close to 3,000 clubs strong across 49 States.
Nation's largest health club media and marketing network continues adding key club chains, including Healthtrax, Cardinal Fitness and the Gold's Gym franchisee covering the Salt Lake City DMA.

HCPN provides its brand and agency clients with the most comprehensive network of health clubs in the country for static and digital advertising as well as marketing opportunities, including sampling.  And that network continues to grow in size and dominance, as more and more of the top club chains join HCPN.

In the last few months alone, HCPN has added over 130 clubs to its network, including Healthtrax, a Northeast-based chain of fitness and wellness centers, Cardinal Fitness, a fast growing Midwest-chain, as well as the Gold’s Gym franchisee overseeing the entire Salt Lake City market.

"HCPN is the gold standard in this industry, which is why it has the largest club network for advertising and marketing and why it got IHRSA's exclusive endorsement" said Debbie Stauble, a Director with the Healthtrax chain.  "We're really pleased with how professionally HCPN installs and services our clubs; and the advertising and sampling programs they are bringing to us match really well with our member needs and interests.  We look forward to further success with HCPN in 2008 and beyond," she added.

"We're thrilled to add Healthtrax, Cardinal Fitness and the Gold’s clubs in the Salt Lake City DMA to our growing network," said Cherie Deeds, HCPN's Venue Relations Director.  "These are all great facilities with really strong member traffic; and most offer amenities and services, like childcare, massage, tanning, cafes, etc., that really make them increasingly integral to the lives of their members – making these clubs that much more valuable as advertising and marketing venues for HCPN's clients," she added.

To download HCPN's media kit, click here.

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HCPN News: Career and job recruiters sign-up with HCPN
Recruiters from the Marines to NYPD to Capital One call centers look to HCPN to reach out to prospective candidates
Quick pop quiz: Who works out at a health club?
      a. People who want to be fit and healthy?
      b. People who are inherently social and friendly?
      c. People with energy who tend to influence others?

Answer: All of the above

Turns out, the make-up of this audience is very attractive to career and job recruiters.

"We are always on the lookout for effective and unexpected ways to reach our candidate audience and HCPN delivers," said George Cassella, Vice President, Management Director for Bernard Hodes, the agency for the NYPD.  "Recruitment response from our panels in HCPN clubs has been terrific and we look forward to our third year of success with HCPN in 2008," he added.
HCPN: Who We Are

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

Hey Whaddya Know:

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.


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