HCPN is pleased to announce that Lon G. von Hurwitz has joined the company as President of Sales, Marketing and Customer Relations. This appointment follows the June announcement that Ken Williams, another industry leader, was named CEO.

von Hurwitz was most recently the Executive Vice President of Lifeclinic International where he drove the conversion of the nation’s largest biometric data collection kiosk network to digital platforms at 25,000 chain drug stores and supermarkets.  Previously, von Hurwitz was President of Sales and Marketing for InStore Broadcasting Network (IBN), the instore digital media network with 17,000 stores and the senior advisor to Disney/abc for their instore TV development.

"We're very excited to have Lon join us," said Ken Williams.  "He's one of the true pioneers of digital place-based media, with significant experience in both developing compelling digital content as well as attracting advertising support for this new media.  He also has a solid track record in retailer relations and in growing sales organizations. This combination makes him very well suited to help lead our organization into its next phase of significant growth and evolution, with a key focus on the continued roll out of our in-club digital media offerings," he added.

"I'm thrilled to be joining HCPN at such a critical stage of the company's development, where I think I can really make a positive impact," said von Hurwitz. "HCPN is already the industry leader in reaching active, influential adults across the country.  This position will only become more robust as brands increasingly incorporate targeted marketing and advertising in general and specifically place-based media as a core part of their media and marketing planning. HCPN's growing in-club digital assets just further enhance the company's capabilities in meeting the interests and demands of its growing agency and brand client base. Thus, I'm particularly looking forward to adding my expertise to accelerating HCPN's digital media rollout."

To download a one-sheet overview on HCPN, click here.

To download HCPN's current media kit, click here.

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Conducting detailed in-home interviews with 26,000 adults nationwide for nearly 30 years has made Mediamark Research Inc. (MRI) and its consumer insights database an indispensable resource for media planners and marketers.  MRI has enhanced its offerings through the introduction of customized segmentation analyses that delve beyond traditional demographic data; to the creation of actionable consumer group profiles.

"Consumers with similar demographics often have quite dissimilar approaches to consumer products and product categories," says Michal Galin, Vice President of Research at MRI.  "These segmentation analyses are designed to help marketers go beyond demographics to understand the ‘why’ that underlies consumer behavior."

For the Buying Styles analysis, MRI groups consumers into five distinct purchasing profiles: Buyers of the Best, Habitualized Havers, Swayable Shopaholics, Conscientious Consumers and Penny-Pinchers.

According to MRI, active health club members index at 148 for Buyers of the Best.  MRI categorizes Buyers of the Best according to the following terms:

Low price is not the objective to consumers in this segment; it's quality that matters most. They are careful to buy the best and brand loyalty trumps all other considerations in their purchases. They favor environmentally safe products, are extremely comfortable with new technology and always check the ingredients and nutritional content of food products they buy.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.