HCPN is pleased to announce that Kenneth S. Williams has joined the company as CEO.

Williams, a media industry veteran, spent 18 years with Sony Pictures Entertainment, culminating as President of the Digital Studios Division.  He was most recently the President and CEO of Ascent Media Group, the world's largest provider of media content services to film studios, broadcast and cable networks, advertising agencies and other media creators and distributors.  Previously, Williams had also been President of Technicolor Digital Cinema, a joint venture between Technicolor and Qualcomm.

"We're thrilled to add Ken to our talented management team," said Michael Lederer, founder and current Director of HCPN.  "He's an extremely skilled manager, with significant experience building and growing organizations, who also has a deep background in all the key aspects of digital media, including infrastructure development, content creation, distribution and management.  This combination makes him a perfect fit for our organization as we seek to grow our existing business while rolling out our in-club digital media offerings," he added.

"I couldn't be happier to be joining HCPN at this stage of the company’s development," said Williams.  "HCPN is the market leader in a valuable niche of place-based advertising, and it will continue to benefit from the growing trend of brands and agencies seeking alternative channels outside of traditional media.  I'm particularly looking forward to accelerating HCPN's digital media rollout, which will help us further capitalize on this trend."

To download HCPN's current media kit, click here.

To download a one-sheet overview on HCPN, click here.

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HCPN recently sponsored a third party exit survey research study with health club members in a number of its clubs in San Diego.  The study was designed to gauge household familiarity with and usage of products on the market today that promote digestive health.

Over 400 health club members, ages 25-54, were interviewed as they exited their health clubs.  Key results were as follows:

• Over 50% of those surveyed indicated they were "Very" or "Somewhat" familiar with products available today that promote digestive health.
• Nearly 40% of those surveyed indicated their households regularly buy products that promote digestive health.
• Women were more likely to be engaged in this product category than men.
• Those women surveyed who indicated their households regularly bought digestive health products cited yogurts, and specifically Activia©, as their most frequently purchased products in the category.  
• Men, on the other hand, were most likely to cite supplements (eg: vitamins, minerals and herbs) as their household's most popular products in this category.

For more details on this study, click on the research slide icon above.

"This data further validates how strongly active health club members take the 'consumer lead' in so many burgeoning product and service categories, from health and nutrition products to technological innovations like DVR ownership to online banking and many other examples," said Richard Hirsch, HCPN's CMO.  "As more companies become aware of the unique influential and 'early adopter' nature of the health club audience, many of these companies are including HCPN in their new product and line extension launch campaigns," he added.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.