Many top retail brands are discovering the value of including HCPN in their media and marketing plans.

"HCPN makes great sense as a media and marketing resource for Panera Bread," said Jennifer Seaman, Media Director at Looney Advertising, who handles the greater New Jersey Panera Bread locations. "HCPN allows us to secure only those health clubs within close proximity to Panera’s café locations in key markets, making our media spend very efficient for our client. Additionally, HCPN's active, health-conscious audience is a perfect match for Panera’s target and the uncluttered health club environment offers us the opportunity to really make an impact with this audience," she added.

"We serve so many advertising and marketing purposes for our retail clients," said Richard Hirsch, HCPN's CMO. "From single store events to regional rebranding efforts to co-op programs that promote a national brand but drive traffic back to a specific retailer, we support all these initiatives and more. What makes us so effective for our retail clients, I believe, is that they can parse our nearly 3,000 club network down to just the locations that best match their needs and create very impactful, cost effective campaigns – both due to the quality of our audience and that fact that so many health club members go shopping and out to eat after they workout," he added.

To download HCPN's current media kit, click here.

To download a one-sheet overview on HCPN, click here.

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Conducting detailed in-home interviews with 26,000 adults nationwide for nearly 30 years has made Mediamark Research Inc. (MRI) and its consumer insights database an indispensable resource for media planners and marketers.  MRI has enhanced its offerings through the introduction of customized segmentation analyses that delve beyond traditional demographic data; to the creation of actionable consumer group profiles.

"Consumers with similar demographics often have quite dissimilar approaches to consumer products and product categories," says Michal Galin, Vice President of Research at MRI.  "These segmentation analyses are designed to help marketers go beyond demographics to understand the ‘why’ that underlies consumer behavior."

For the Buying Styles analysis, MRI groups consumers into five distinct purchasing profiles: Buyers of the Best, Habitualized Havers, Swayable Shopaholics, Conscientious Consumers and Penny-Pinchers.

According to MRI, active health club members index at 148 for Buyers of the Best.  MRI categorizes Buyers of the Best according to the following terms:

Low price is not the objective to consumers in this segment; it's quality that matters most. They are careful to buy the best and brand loyalty trumps all other considerations in their purchases. They favor environmentally safe products, are extremely comfortable with new technology and always check the ingredients and nutritional content of food products they buy.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.