Click here to read the BrandWeek article on this campaign.

Earlier this year, Humana, one of the nation’s largest health insurance providers, ran a multi-month advertising campaign in all of HCPN's 110 clubs in Chicago.  The campaign included static panel advertising with multiple creative executions in the locker rooms and common areas, as well as digital advertising via dedicated HCPN flat panel monitors. 

The campaign was designed to support Humana's strategy of encouraging present and potential customers to make small, but meaningful and lasting improvements in their health.

Each advertising execution used engaging and thought-provoking messaging to encourage health club members to visit www.humanahealthchallenge.com for more information, interactive health tools and even register for a rewards program.

The results?  Total page view counts on Humana’s dedicated website rose 8% in the first month of the campaign and continued to increase in the following months as well.  Additionally, Humana's only constant source of advertising for the website during this time was with HCPN.

"Today's consumer is more 'health savvy' than any other generation we have seen before; taking charge of their health care in many different ways, including making small changes in their health," said Martha Redman, Marketing Director of Brand, Advertising, & Creative at Humana.  "The Health Club Panel Network afforded us the opportunity to speak to the consumer in an environment that empowers them to do more for their health," she added.

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Yvonne Pettus, most recently the Director of Business Development at Captivate Network (Gannett's news/info TV network inside office tower elevators) joined HCPN this month in its New York Office.

"We're really happy to add Yvonne to our already strong nationwide sales force in LA, Denver, Chicago and NY," said Mike Lederer, EVP of HCPN.  "Yvonne is smart, professional, and friendly, and has made great relationships as a strategic salesperson during her years in the industry.  We specifically look forward to leveraging her deep and valuable experience in place-based digital media, as HCPN continues to roll out its in-club digital advertising network throughout the country, and wish her a long tenure of success as part of our company," he added.

"I am thrilled to join such a well positioned and growing company," said Yvonne.  "HCPN makes so much sense for so many potential clients.  I look forward to making that case to agencies and brands as a part of this great team," she added.

To reach Yvonne, please e-mail her at YPettus@captivemediainc.com.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.