When Hummer was seeking an effective venue to reach active, influential adults for the brand’s “Welcome to the open” campaign, they turned to HCPN.  HCPN identified key clubs within its network that could support oversized banners hung from the ceilings in the common workout areas, and then executed the campaign within Hummer’s selected club list.

"We love it when our agency and brand clients challenge us to look for creative ways to truly integrate a brand into the health club environment," said Phil Donahue, HCPN's VP of Sales.  "This has produced so many great, and even award-winning, campaigns – such as branded weight stacks for Special K, hot water activated branded shower mats for Head & Shoulders, column wraps for Esurance, and now 'Spectaculars' for Hummer.  It's our deep and long standing club relationships, our amazing operations teams and our great installer network of nearly 200 people throughout the country that allows us to embrace and effectively execute these kinds of campaigns," he added.

Have an oversized media message and want to give it an oversized, 'can't miss' platform?  Consider HCPN's new in-club 'Spectaculars'.  Or ask your HCPN representative for other unique brand integration options within our exclusive network of nearly 3,000 clubs.

To download a one-sheet on HCPN's 'Spectaculars', click here.

To download HCPN's current media kit, click here.

.

From food associations like the Avocado Commission to ingredient marketing groups like Dairy Management to foundations like American Legacy, those that seek to influence community opinion and action are increasingly including HCPN in their media and marketing plans. 

"HCPN makes great sense as a media and marketing resource for so many advocacy-based organizations," said Dave Kovisto, VP of Sales and HCPN and the company's key account contact for the Avocado Commission, among other advocacy groups.   "Health club members are, by nature, quite active and influential in their communities; and they pay attention and respond strongly to advocacy messaging in their health clubs, since they are in the club to make their lives healthier and better, overall."

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.